B2B marketing is a wide and diverse topic, especially when you consider you are the voice for your company. I’d like to share my thoughts with you on various marketing topics, including content creation, marketing strategy, new technology, campaigns, automation, trends, etc. Here are some of my thoughts…
So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information
Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds
Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a
If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the
Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your
In Part One, we talked about planning for your white paper. You need to understand your purpose. White papers require
We’re now half way through the white paper creation process. In part one, you defined your purpose and determined
