B2B marketing is a wide and diverse topic, especially when you consider you are the voice for your company. I’d like to share my thoughts with you on various marketing topics, including content creation, marketing strategy, new technology, campaigns, automation, trends, etc. Here are some of my thoughts…
I thought it was just me. My daily tweet count is down this year but I attributed that to my
Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first
I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4th
A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about
My daughter, a college senior, dropped me a text message the other day that said, “I don’t know what to
In my former role as Director of Business Intelligence, a hybrid business/IT role, I read many white papers. Business
Research sponsored by the Association of Online Publishers shows that 97% of the business decision makers surveyed say that the
